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Affordable Simple CRM Software |
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Affordable Simple CRM Software |
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"CRM is definitely a key part of our business--without it, we could not have done much better relationship with our customers. Being a small business, we are looking for CRM software which is easy to use and at the same time provides a full set of features all the time. Now Bolt CRM is just what we needed. By providing a fully integrated suite of Sales Force, Marketing and Customer Service and Support, Bolt CRM has done so far better."
Jack Darn, Manager of JQ Computer Retail Co.
Customer relationship management (CRM) products have evolved through ever-increasing layers of complexity until these days they can basically head out and find new customers for you. That complexity can come at a price — how do your users make productive use of a product which can do almost everything for them? How can they make sense of mountains of data and, most importantly, how can they translate all this information into effective practices and workflows that will allow your company to grow?
Paradoxically, while CRM products have become more powerful, they've also become far more portable. Gone are the days when an enterprise-class business solution involved massive infrastructural investment. Datacentres and the expanding global bandwidth penetration means that companies can have entire solutions hosted offsite, giving them greater flexibility about when and where to deploy and, more importantly, how quickly. The drive to be first to market is incessant, and with hosted services or software as a service will allow companies to deploy rapidly and effectively.
In this round-up of CRM vendors, we were particularly interested in feature sets and the maturity and accessibility of their hosted solutions. As customer relationship management can sometimes be a vague catch-all phrase, we also wanted to get a sense of the vision these companies bring to their customers and to see what innovations they bring to market to stand out from the crowd.
The best CRM software packages enable customer service representatives to review the account information of each client or customer when they are talking to him or her and immediately understand something about that person’s needs, wants and spending patterns.